Jean-Michel Huet is a Partner with BearingPoint and Head of its emerging countries business. He has worked for a number of international development institutions, mostly in Africa. Jean-Michel is the author of a number of French language publications: What if telecoms didn’t exist? (Pearson, 2010), The best of strategy and of management (Village Mondial, 2009), International strategy (Dunod, 2015) and Digital Africa: the five great digital leaps (Michel Lafon, 2017), as well as numerous article focusing particularly on market entry strategies, management and convergence.