Founded in 1997, Al Amana Microfinance is governed by the laws regulating microcredit activities. As a market leader in Morocco, the association has a retail network covering the whole country. It has 597 sales outlets, including 280 in rural areas and 86 mobile branches. By the end of 2015, Al Amana had provided 1.5 million customers with almost four million loans, for an overall total of close to MAD 30 billion.